![]() It was their whiskies that exploded onto the world market in the early 2000s and it’s their whiskies that have been in such high demand with customers around the world ever since. Japan’s “Big Two” are the ones that have really felt the brunt of the whisky shortage. All percentages in this article are of total unique purchases (ie % of total number of bottles sold).* The Effects of The Whisky Shortage on Nikka and Suntory *It’s worth remembering that this data is our own and therefore may not represent the whisky industry as a whole, but with it we can give ourselves a better idea of what’s going on. Today, I’ll be sharing some of this with you in a bid to paint a better picture of exactly what the on-going whisky shortage has meant for the country’s distilleries (big and small) and what Japanese whisky fans around the world are buying, while providing a little more insight into what to expect in the year ahead. That’s not because writers are intentionally omitting information, it’s much simpler than that – facts and figures relating to Japanese whisky are quite difficult to come by.įortunately for myself, working for the world’s largest online retailer of Japanese whisky, I have a good helping of sales figures, data and distillery growth percentages at my fingertips. ![]() One thing that has been notably missing from much of the year’s commentary thus far, is a little bit of data to go along with it. The general consensus is that Japanese whisky is continuing to grow and that this will be a huge year for the industry, as the eyes of the world turn to Tokyo in July for one of the biggest sporting events in the world, and the Japanese Whisky Research Centre looks to tighten industry regulations with the creation of a Japanese Whisky Association. 2020 is now well underway and the start of the year has seen the usual projections, analysis and “What’s To Come In ” articles ( we even have one of our own).
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